One week to go...and a big announcement
over 4 years ago – Sun, Nov 17, 2019 at 05:08:01 AM

¡Our little engine that could has just one week to go!

Again, I can't begin to thank you enough for the overwhelming support and enthusiasm. Keep spreading the word so your friends don't miss out on getting in on the ground floor. With a little kickstart to our momentum (see what I did there) we still have a shot at hitting our stretch goal.

More importantly...

...we've officially committed VIRTUE to becoming Climate Neutral Certified. Sustainability has always been a goal of ours, but as a small, upstart brand there's only so much you have access to in terms of things like eco-conscious materials. By partnering with Climate Neutral (climateneutral.org) we will have the tools, small as we are, to measure, reduce, and offset 100% of our carbon emissions. It may only be a first step in the right direction, but it's a big one.

Also don't forget about our fitness-minded friends over at Monday Gin.  Their Kickstarter has ended with over $20k in funding, and they're still taking pre-orders on BackerKit. Check them out at the link below.

https://monday-gin.backerkit.com/hosted_preorders

Thank you again for your amazing support. Let's end this thing with a bang.

Cheers,

Jeff

A congratulations, a quick note, and a reminder
over 4 years ago – Tue, Nov 12, 2019 at 10:59:41 AM

Congrats to all of you out there that finished the Open this weekend (and good luck to anyone that's sneaking in a redo today.) My legs are still feeling less than normal. The campaign, unlike the Open, still has about a week and a half to go, so keep sharing to help us get to our Plum and Limón stretch goal.

A quick update on production - work has already started on some pre-production tasks so that we can jump right into manufacturing as quickly as possible after the campaign wraps up. Stay tuned here and to our Instagram account (@virtueathletic) for all of the latest info on the shoes and on our future plans. We still have got a couple exciting irons in the fire to share with y'all.

Also don't forget to check out another project from the fitness community over at Monday Gin. With three days to go on their campaign there's still time to get your hands on a bottle of deliciousness.

https://www.kickstarter.com/projects/drinkmonday/monday-gin-zero-alcohol-amazing-taste

Cheers,

Jeff

We made it! 100% funded!
over 4 years ago – Tue, Nov 05, 2019 at 06:43:38 AM

As of 6:45 am this morning, we have officially hit our funding goal!

I can't possibly express via email what this means to me. That you - the community that welcomed me with open arms over a decade ago, that gave me my first friends every time I moved to a new city, that showed me I was capable of things I never thought physically or mentally possible - were willing to take a chance. Thank you. Truly, honestly, from every part of me - thank you.

So what does this mean for you, the backers? It means we're officially on our way to making your shoes. I have already set the pre-production process in motion, and I will keep you updated as it progresses to give you a glimpse behind the curtains of what it actually takes to bring a product and brand to life. It also means that any of you followers that haven't quite yet taken the plunge, come on in. We got some shoes for ya.

All that said there are still over two weeks left in the campaign, and we are not nearly finished! Please keep up the amazing job you've already done spreading the word. The more pre-orders we're able to take in, the more leverage we will have to speed up some of the production and logistics timelines to deliver your shoes as early as possible. Not to mention we still have a shot at hitting $100k and releasing the Plum and Limón colors.

Again please feel free to repost anything from our website, Instagram, and the campaign, or slide into the brand's DMs if you would like something special to share.

Thank You,

Jeff

Help us keep the momentum going
over 4 years ago – Mon, Nov 04, 2019 at 01:52:39 PM

Let's head into the weekend strong, backers! We just released an extra 100 rewards at $75 (over 20% off retail) just in case there were a few holdouts out there. If you've already jumped in at $85 thank you for believing in us, and please feel free to drop down to the newly released $75 rewards...or...ya know...jump up to two pairs at $130 ;)

Thank you to everyone that has believed in us so far. We're so close to our goal and just need one more push. Please share the campaign (and the fresh rewards) with all your friends who have been overpaying for their shoes all these years.

Cheers,

Jeff

¡90 Percent!
over 4 years ago – Wed, Oct 30, 2019 at 07:27:28 PM

¡We've hit the 90% mark!

Barely a week into the campaign, and we're 90% funded. Thank you so much for your support. Fun fact: 90 is also the percentage of my daily caloric intake that comes from peanut butter.

Our funding goal is within reach, and it means we're that much closer to satisfying those of you eagerly awaiting the release of the Plum and Limón colors.

For those of you still on the fence - If only half of our remaining campaign followers pledge we'll be well past our funding goal, so please don't hesitate to reach out if you have any questions.

Finally don't forget to check out our friend and member of the functional fitness community's campaign over at Monday Gin. 

Thanks as always,

Jeff